This makes sense if you just stop and think about it: Why does anyone pay money for something? The answer is simpler than you may realize. People pay money for something when they believe it will make their life better. That, is the most basic function of any business.
Is Your Network Marketing business good?
What about your network marketing business? Are you using it to make life better for others? The more you actually make someone’s life better from your product, service or business, the longer your business will last.
Don’t Sell Network Marketing!
So you’ve got a great product or service that can improve everyone’s life. Great! How do you get the word out about it? Your first response like most people may be to go out and sale everyone you know on it. But how’s that working for you?
Do that for very long and you’ll find yourself in the NFL (The “No Friends Left” club).
Why People Buy Network Marketing
No, people do not like to be sold, but everyone loves to buy! Your job as a network marketer is to communicate two benefits to others.
First, you communicate how your product or service will make a consumers life better. Second, you communicate how your network marketing opportunity will make a business person’s life better.
That’s it, that’s all you do. Do this well, and your prospects will be asking you to let them in on the ‘better life’ in no time.
To Your Success!