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Home Based Business Owner, Do they feel the love?

Home Based Business Problem #3

Problem #3 in marketing your home business on the internet:

You forget to write about the emotional benefits. People buy what they feel good about buying. This is the real reason people buy things. They don’t buy because something is better than something else. They buy because it makes them feel better, or smarter or even cooler.

Home Based Business customers

If your customers don’t feel good about your product, or if they don’t feel good about you, they won’t buy.

Home Based Business must solve problems

Connect to your customer — put yourself in the customer’s shoes. The best product or service in the world will fail to engage readers if they don’t immediately see how it can solve a problem in their life.

To Your Success!

P.S. This Home Based Business allows you to share the love and have fun doing it!